breakdown – Mogra

I’m always looking for more opportunities and different projects to work on. So when I was contacted by SME branding to asking if I would like to be a part of a project they where going to being I jumped at the opportunity. The Project began in mid august with a hard deadline in the middle of September.

My involvement other then discussions on the project as a whole was involved with the animation following the direction given from the storyboards done by the awesome designers. I worked over a week with the SME designers to create the vision they had for this animation. I used primarily After Effects CC with some C4D via cineware. Though cineware is still not as work flow steady as I would like it to be, so I did have to render out a few things in the end.

In addition to the animation I was responsible for the final audio mix of the project. They wanted to give the project a real environmental feel to it. Their team discussed the sounds that they wanted and I went about doing the final mix with their direction and feedback. SME had a composer create and original track for the piece that would express the feelings they where going for. I used Audition CC to do the final mix which worked well in my final workflow.

Overall I had a great experience working on this project, with the team over at SME and I’m glad it turned out well for Brown Jordan. You can even check it out on their website.

DuckDuckGo + Process from the Pro’s

DuckDuckGo is a new search engine that I have been using for about a week or so now. It pretty useful for get information without having to do a lot of searching courtesy of their “zero click info” box. I have yet to use 100% yet, something’s I still use google for like maps and images but there are plans to implement some of these things.

The idea for this quick logo animation just came to me for looking at their search page at their logo and thinking it would be cool to see it quack. So I decided to make a quick animation that would involve the duck quacking. I did a quick outline that involved the duck duck goose game to tell about the search engine since that where the name came from. Originally I made the re-made the logo then found their forums where they had the Illustrator version…mine was almost exactly the same.

My animation turned out ok I think, I notice now that the Go bounce looks a little off but that may just be because I’m going frame by frame. I used my copy of the The Animators Survival Kit to try to get the bouncing right. I haven’t done a bouncing ball since my third year of college. I also noticed that the head looks a little too stiff when the duck is quacking I think adding some more movement to the top beak might have made it look even better.

The second item I would like to share is the process page of capacity If you have watched NBC or Cartoon Network there is a good chance you have seen some of their work. They have been featured on motionographer a few times but for some reason I don’t recall checking out their site. Not sure how I came across their site this time but I started looking through their site and found their gold mine of a process page which has break downs on some of their projects.

Finding out the ideas behind a project is really cool and it’s even cooler that they share their process. It is always very enlightening when you can find out the why behind the what of a project. I listed bunch in my delicious account that I just started using recently. I also listed three of breakdowns in my new fav category I created just for them. This reminds me of perceptionnyc breakdowns that will promptly be added to my delicious soon.