Custom 3D Logo Build

AetheReel_FINAL_SIDE _50p

About 4 months I was contacted through Envato Studio, formerly microlancer, to do another 3D Logo Design. This will be the third job that I have received through their service and unlike my earlier jobs this one was a bit more of a custom job.

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The client wanted the 3D version of their logo to be a bit more than just a flat extrusion of their vector file. So I actually modeled a 3D head for logo instead of just extruding out the shape of it. Everything in the logo is model as a full 3D object except the text and the “reel” scarf.

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That was an extrusion so that it matched up more with the illustrated logo. The idea for this logo later was that it might transition from the 3D version to the 2D version and would need to match up pretty closely to make it as seamless as possible. I also had another version where scarf was mirrored on both sides, which looked “cooler” in my opinion, but wouldn’t work for its final purpose.

After a few revisions I was able to end up with a version of the logo that client like that fulfilled all of their request.

AetheReel_FINAL_BACK _50p

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