I found this cool logo on seek logo and brands of the world and thought it was an interesting logo that might be cool looking in 3D and jumped into creating it. Initially I sketch out a little outline of what I wanted to happen while building the head. I came to a little snag when I felt the background was too plain since it was simple a solid color. I didn’t have much information at the time(though apparently there is a Dr. Cube vs. Themselves series which is really cool) to go on as far as the purpose of the logo so I just did a brainstorm about doctors and tools they use. After having a long list of items I choose some I thought would be recognizable. Pills, pill bottle, hospital cross, syringe and a scalpel. The scalpel is the weakest item I think as far as how it looks so that is why it is behind the head. The items move kind of fast and I would have like to slow them down a bit.
I had already had the animation done for all of the main components using various Xpresso setups to rig the head and the text for ease of animation. The lighting went fairly well although I should have adjusted the lights a lot more because they killed the render time which was some where in 20 hrs or so, which is ridiculus and I will never do again for something so simple unless it’s the only way.The animation is kind of pretty short and doesn’t seem to have much of a point which is another fail but it was fun to make.
Lastly I did my final composite in After Effects adding some levels and other effects. The logo was done by Velimir Andrejevic who has great work on their website, velimirandrejevic.weebly.com/, and behance, http://www.behance.net/velimirandrejevic, check em out!